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Report | Intelligent Investment

European Self Storage Industry Report 2025

October 1, 2025 3 Minute Read

European Self Storage Industry Report 2025

Industry Overview

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The European self storage sector continues to evolve, demonstrating resilience and adaptability amid economic and political challenges. In collaboration with FEDESSA, the 2025 report presents a comprehensive view of market dynamics, investment trends, operational performance, and consumer behaviour across 16 countries. Based on insights from over 5,000 survey participants, this edition offers insights into the sector’s growth trajectory, challenges, and outlook.

Key Findings

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Revenue per square metre grows by 5.4% across Europe

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European average occupancy down 0.8%

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Debtors at 30 days increases to 1.6%

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90% of self storage businesses actively using AI

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4% increase in personal use customers

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Increasing land costs of most concern to operators

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70% of operators expect rates and occupancy to improve over next 12 months

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Growth in remotely managed stores

Market Performance and Investment

Rental rates per square metre grew by 5.4% across Europe, reaching €312.56, outpacing the slight drop in average occupancy. Investment volumes normalised after a record-breaking 2024, with €260m transacted year-to-date and a further €200m in the pipeline.
Private equity now accounts for 59% of transactions, reflecting a shift in investor landscape.
Operators remain optimistic, with 70% expecting rates and occupancy to improve over the next 12 months, despite concerns over rising land costs and planning difficulties.

Technology and Store Features

90% of self storage businesses are actively using AI, not just for content creation but increasingly for pricing models, site selection, and data analytics.
Growth in remotely managed stores continues, enabled by advances in access control and remote management systems. Sweden leads with full remote management, while Austria and Germany see high adoption among micro stores.
Online services expand: Nearly half of operators now offer complete online booking and payment, with app usage more than doubling since last year.

Consumer Trends and Awareness

Personal use customers increased by 4%, marking a shift from commercial to individual storage needs.
Awareness remains a challenge: Only 29% of respondents know a reasonable amount about self storage, though awareness is highest in markets with concentrated store presence and strong marketing campaigns.
Social media and referrals are rising sources of awareness, especially among younger demographics, highlighting the need for multi-channel marketing strategies.

Contacts

Oliver Close

Senior Director, Self Storage

Phone +44 20 7182 2705

Mobile +44 7880 101 170

Email
Callum Paddock

Senior Director

Phone +44 2071828368

Mobile +44 (0)79 1723 3413

Email
Tasos Vezyridis

Head of Research, UK&I and Continental Europe

Email

View Profile
Lily Clark

Associate Director, UK Research

Email

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